Posting content on your website is how you leverage your SEO tactics and attract traffic to your website in order to sell your services/products. However, if you’ve ever attempted to write a blog post, you’re aware of how time-consuming it can be. The process might take hours, from choosing a topic, and researching information to drafting the post and then finally publishing it.
As a result, if your post does not receive the traffic you anticipated, you feel like all your hard work and efforts went to nothing. Thankfully, there is a solution to low traffic rates on SEO-friendly blog posts on your website: search engine optimization services or SEO. As an online business that owns a website, your number #1 goal should be to create content that will rank highly on Google, and SEO is the key to getting there.
That raises the question of how you’re going to incorporate that into your content. Easy, with SEO writing. Learning what SEO writing is and how you can create SEO-friendly blog posts can help you attract traffic to your website, strengthen your positioning as an online brand, build a customer base, and help develop your business’s reputation on various social media channels platforms if you choose to post there.
What Exactly Is SEO Writing?
As the name suggests, SEO writing is the process of writing material to rank on the first page of search engines such as Google is known as SEO writing. This includes keyword research, crafting rich content that aligns with user intent, and optimizing headers for efficient website crawling and indexing.
According to a study in 2020, websites with the first rank in the search engine results pages (SERP) have a click-through rate of 25%, which reduces to 15% for websites in the second positioning, then to 2.5 percent for websites in the last ranks. The number drops even further if the website is on the second or third page of Google. In simple terms, if your website isn’t on the first page, there’s a slim possibility that customers are going to discover it organically.
Less traffic to your website results in fewer opportunities to generate leads or revenue. While you can invest in ads as an alternative to bring traffic to your website, it’s not a viable option if your marketing budget is limited. Bringing content and SEO together is without any cost and will almost certainly bring you a considerable amount of organic traffic.
Six Most Effective Tips to Integrate SEO into Your SEO-Friendly Blog Posts
After you have chosen a topic that fits your user intent and done enough research to create credible and original content about it, the next step calls for incorporating SEO into the post. Here are some tips/steps you can follow to integrate SEO-friendly blog posts:
1. Make Sure You Write to People, Not To Search Engines
When you have to meet several SEO standards when writing a blog post, you can lose sight of the fact that people are looking for a solution. Writing high-quality blog content is the best tactic to boost your ranking prospects. High-ranking content that satisfies Google’s SEO guidelines has answers that are thorough, sections that are scannable, subheaders that are ordered, and smartly incorporated visual elements.
When you begin writing a post, keep in mind the motives, search intent, and interests of your customer personas. It’s also crucial to pick topics that will appeal to your potential customer and satisfy their search query. There are several content writing SEO tools that you can use to assist you in writing accurate, succinct, and human-centric content that will rank well, attract traffic, and keep them engaged.
2. Incorporate Relevant Keywords Into Your Meta Descriptions
If you don’t use meta descriptions in your blog posts then you’re probably not giving your post as much visibility as it deserves. Another place that Google scans to evaluate search ranks for the content on a website is meta descriptions.
Meta descriptions are two-to-three sentence summaries that appear beneath a result’s title. You can use meta descriptions to summarise your post’s content and make sure to keep them short and concise, use at least two relevant keywords to the topic and your products/services, and make them clickable.
3. Make The Most Out of Your Blog Post Headings.
The headers on your blog posts enable the web crawlers of Google’s AI bots in understanding your content and its sections. Your H1 (Heading 1) should provide them with an idea of what your article will discuss, and then your H2s, H3s, and H4s should describe the article’s subtopics.
This is why subheaders are a great place to incorporate high-intent, relevant keywords and must be written in a way that reflects the content of the article. You have a lot better chance of ranking on the SERP if you use the correct keywords that your target audience uses.
4. Try to Make Your Posts Scannable and Long
You’d think that in this day and age, where people are known to lose interest quickly, shorter blog posts should be what attracts traffic. However, in reality, longer and more in-depth blog posts are preferred by search engines like Google or Bing. This is because the more information you have on a page, the more space it gives Google to target the topic of your content. The ideal length of a blog post that is promotional and educational, should be between 1500-2,400 words.
However, keep in mind that long blog posts can be overwhelming, so breaking down your material into bite-size, scannable portions is one method to combat this. Reduce big sentences to two sentences and keep paragraphs to three phrases or less. You can also use bullet points to make your content more readable, especially if your website is optimized for mobile use.
5. Don’t Stuff Your Content with Keywords
Keywords are the soul of your content, but they shouldn’t be used in a way that makes it seem like you’re writing your content for the sake of using your keywords on your website rather than targeting the user intent. You can avoid keyword stuffing by finding natural keyword placements in your content.
Your headers, meta descriptions, and the conclusions of your content are great places to include your keywords rather than stuff them in the body of your blog post. For example, if your keyword is “teaching strategies for teachers” you can use it in your meta description like this: “Are you looking for ways to improve your teaching methods? In this post, we review the top five teaching strategies for teachers to help improve your classes.”
6. Add External And Internal Links
Don’t be hesitant to add links to other websites while you write your blog post.
Integrating links to reliable websites not only provides additional reading material for the traffic but also proves to Google that you know what you are doing. Aside from external links, you can also add internal links in your post to guide your traffic to different pages of your website. It also increases the time they spend on your website and induces conversion rates.
Your Content Must Abide The SEO Laws To Be Able To Rank On SERPs
Merging SEO and content doesn’t just mean adding keywords to your posts’ titles. For it to rank high on SERPs, it must prove to be credible, trustworthy, concise, satisfy user intent, and include links. By writing your blogs with SEO writing tips, you are ensuring that you attract the traffic your website needs in an organic way so that it can develop a loyal customer base around your online brand.