Online businesses are becoming increasingly aware of the need to alter their marketing strategies as they become used to the new 2022 digital marketing trends. One of these trends is adapting to the growing importance of developing brand authority. But what sets brand positioning apart from brand authority?
In simple words, brand positioning sets you apart from your competition, whereas brand authority raises you above it. Your customers can only trust your services and products if your brand authority developmental strategies are working optimally. It is the only way to establish your online business as a trusted and reliable source in the online marketplace.
The development of your products or services depends on the correct use and balance of digital marketing and brand authority-building strategies. In a nutshell, brand authority is mostly the trust and reliance online businesses acquire from their customers. This is why learning what brand authority is and some helpful authority-developing strategies can help you rise above and beyond your industry competition and promote brand growth for your products and services.
What Is Brand Authority?
Brand authority measures how likely it is for customers to recognize an online business as a reliable source for buying high-quality products or services in its industry. Customers only trust an online business with a high level of brand authority, a concrete reputation, and some valuable industry impact. For instance, customers are more likely to buy sports gear from an online store that demonstrates its high level of brand authority with its content, branding, and reviews than one which shows signs of inconsistent branding, fake or no reviews, and low-quality content.
You can measure your online business’s brand authority in various ways. One strategy is to measure how often you interact with your customers and what sort of response you receive. Another strategy is researching important keywords rankings, social media reach, mentions, or reviews.
6 Helpful Ways Online Businesses Can Build Brand Authority
While brand authority begins with selling high-quality products and services, you can follow helpful brand authority developing strategies to boost its growth. Here are some useful strategies you can follow to promote your brand authority:
1. Decide On A Relevant Niche
By concentrating on a certain niche market, an online business can quickly become knowledgeable about that market and keep up with the most recent trends and developments. Additionally, there might be fewer online businesses that provide product or service expertise in that field, which can assist a business come across as a leading industry authority. Consider which particular topics fit with the interests of your target market and the products and services you offer. This may increase customer interest in the products or services offered and increase your chances of expanding your authority niches in the future.
2. Publish Optimized and High-Quality Website Content
Another effective strategy to increase brand authority is to publish high-quality and optimized content on your website. Your blog postings are a great way to convey information about your products or services and interact with your customers and website visitors. Regular blog updates might encourage your customers to visit your website frequently.
They might decide to share them with their network as well, ultimately expanding your audience reach. Consider what content your target audience is most likely to find interesting and if it is relevant to the products or services you offer. Keep a casual and approachable tone when writing a blog to encourage customer engagement and interaction.
3. Maintain A Regular Social Media Posting Schedule
Gaining the trust and respect of customers can also be accomplished through consistent and engaging social media posts. Similar to blogs, consider what content your target audience could find most beneficial, and base your social media strategy on that knowledge. To reach a wider target audience on social media channels, you can either publish snippets of your blog posts or create unique content. A regular social media posting schedule can help you create an active following which can help you connect with potential customers, industry leaders, and other reputable companies in your industry.
4. Collaborate With Only Reliable Brands
As an online business, you’re bound to collaborate with other businesses. You can use this opportunity to build your brand authority by collaborating with other well-known brands. You can either share social media posts or website articles or contribute a guest blog post to their website. As a result, both customer bases might reach out and contribute to each brand’s authority’s growth. You can also reach out to influencers and reviewers who are likely to post about your products or services and provide an expert quote.
5. Obtain Proof Of Credibility
Obtaining proof of your credibility as an online business acts as evidence that your customers appreciate your products or services. A customer’s good product review on your website, for instance, can assist in convincing other potential customers that the products or services are deserving of their time, money, and confidence. Customers may view your online business as a reliable authority with the help of this kind of testimonials. Here are various examples of proof of credibility:
- Expert proof: This type of social proof is provided by an experienced professional in the field, such as a well-known journalist or a blogger.
- Influencer proof: An influencer’s promotion entails a famous person promoting a brand or mentioning the business online.
- Customer proof: This proof is provided by your customers who leave positive reviews and feedback on your website or social media channels.
6. Increase Media Platforms
To further increase your brand authority, consider expanding your media channel platforms. You can put up podcasts or Ebooks on your website to help you reach out to new audiences and establish your brand’s worth and credibility. The more media channels you use to promote your products or services, the wider your audience base is likely to become.
Rising Above Your Industry Competition In 2022
With so many online businesses struggling in the same industries, it’s hard you grow your brand and set yourself apart. This is why online businesses in 2022 turn towards developing their brand authority to attract more customers while staying ahead in the game. Not only are you going to increase your customer base, but you will also gain more visibility and chances to grow or expand your products or services.