As an online business just dipping its toes in online marketing, you may underestimate just how much sway SEO holds for your website to start attracting customers and gaining online visibility. For an online business or company, SEO is equivalent to oxygen for you. Therefore, it is essential that you learn some fail-proof SEO strategies so that your website can join the competition of achieving the highest SERP ranks and start generating leads.
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you may never have imagined.
You can look up “SEO strategies for businesses” and you’ll be immediately bombarded with hundreds of strategies and techniques that you can employ, however, it is important that you get the basics right before jumping to the advanced stuff. The basic SEO practices enable you to lay out the groundwork for your website to gain online visibility attract prospective customers and develop your business prospects.
Five Essential Basic SEO Strategies That You Can’t-Miss
It is crucial to understand the importance of basic SEO strategies to move on to advanced ones. The basic ones focus on the organic aspect of your SEO which relates to unpaid optimization practices.
While ads and social media marketing do contribute a lot to developing your business by generating customer leads, you start building the framework for gaining visibility and attracting traffic through basic SEO practices. Here are five basic SEO strategies you can follow to begin increasing the ranking of your website:
1. Producing Quality Content
Whether it is an online business that provides HR services or a small company that sells skincare products, content is the bread and butter for them all. Aside from the product or services, it is the content that attracts online traffic to a website. When it comes to online content, focusing on quality instead of quantity is the best approach to take. You can take the “promotional+informative” approach to create content for your website.
It is important to find the right keywords and the right audience base to create your content around, be engaging, educational, and relevant to your business, and optimize its headers, title tags, and length to rank it better. As long as your content is well-researched and follows a healthy balance between educating and promoting, you’ll be good to go.
2. Selecting the Right Keywords
When it comes to SEO, content and keywords share a very close relationship. The keywords that you choose to target can make or break an SEO strategy. The worth of a keyword depends on its search volume. When it comes to selecting the keywords, aim for short and mid-tail keywords with low to moderate difficulty.
Before you choose a keyword, you can check its difficulty, search volume, and overall potential by using several free tools online. These tools also provide you with keyword variations and relevant keywords to provide you with options. With this insight, you can select the right keywords to develop your content around.
3. Creating Content That Aligns With Search Intent
Your content will only be valuable if it aligns with the search intent of users online. Search or user intent is what motivates a search query. All the pages that rank on a Google SERP have all been successful in passing Google’s test for search intent. For example, the top results for “how to apply sunscreen” will have articles and tutorials about how to apply sunscreen and not pages that sell sunscreen.
However, search results for “best sunscreen online” will have eCommerce pages that sell sunscreen because Google will know that people want to buy sunscreen and not learn how to use it. Therefore, it is important that the content you put out aligns with the search intent of your prospective customers to rank high on SERPS. Otherwise, Google is likely to mark it irrelevant and move past it after awarding it a low rank.
4. Improving Your Page Speed
Let’s be honest. If a website is taking too long to load, you are likely to get frustrated and click off. Your prospective customers are also likely to do the same with your website if its pages are glitchy or take ages to load properly. Even if the text on your website loads but the images don’t, it still provides a professional impression of your business to the prospective customers visiting your website.
Websites with low loading speed get low rankings from Google since it prioritizes user experience when ranking websites. You can use various free tools available online to check the speed of your pages. Some good tools for checking and improving page speed include Google’s PageSpeed Insights, Semrush, and GTMetrix. It’s important that you’re diligent in checking every page’s speed on your site to ensure that Google doesn’t rank it low for bad user experience.
5. Enhancing The User Experience
One of the most important features of a website that Google keeps a diligent eye on and SEO focuses on is the user experience and engagement. The first user engagement experience of a prospective customer visiting your website decides whether or not they are going to convert. Here are some SEO practices that you can follow to ensure a good user experience for your website:
- Use subheadings properly: Filling out your (H1, H2, H3) for the pages of your website makes the content in them more accessible to the users and helps Google rank them better.
- Don’t use pop-ups: Not only do the visitors to your website may hate intrusive pop-ups, but using them on a website is penalized by Google itself. If you must, you can use them sparingly.
- Optimize your website for mobile view: Mobile optimization is now a major factor that Google considers when ranking a website. By optimizing your website for mobile view, you also increase your audience base as well.
- Add visuals to your content: Having plain long text on your website can take down its user-engagement rate. By adding visuals such as images, videos, and infographics, your visitors can understand your content more effectively.
SEO Your Way To High SERP Rankings
The above-outlined SEO practices are a fail-proof point to start the race to achieving high search rankings and increased online traffic for your website if your website has zero visitors. It is essential that you understand just how tough the competition for the ranks on the first page of Google is.
After you have employed the basic SEO strategies on your website, you can speed up to the latest SEO practices to become a strong player in the competition. At Search Boosters, you can count on us to take care of it all for you. Get in touch now to equip your website with advanced solution-centric SEO strategies to attract online traffic and increase your sales.
